SONY'S TWO NEW CD MAVICA CAMERAS UNDERSCORE EASE OF USE AND PERFORMANCE Sony Mavica MVC-CD500 One Slims Down, the Other Dons a Different Coat, and Both Add New Features
PARK RIDGE, N.J., Feb. 24, 2002 - Compact disc-based digital photography will soon travel down both the enthusiast and the digital newcomer roads, with two new CD Mavica® digital still cameras from Sony.
The new MVC-CD350 model combines the advantages and capacity of the instant-archive CD-R/RW format with a compact size that anyone can use for go-anywhere shooting. Meanwhile, the MVC-CD500 model features advanced resolution and control flexibility, which has made CD Mavica so popular among digital photography enthusiasts.
Both models record directly to low cost, high capacity 3-inch CD-R/RW discs. They will be available in April, and will sell for around $500 and $700, respectively."Our strategy centers on making technology easy-to-use," said Steve Haber, senior vice president for Sony Electronics' Digital Imaging Products Division. "By matching the design of these new CD Mavica cameras to a wide variety of users' tastes, more consumers will be able to enjoy the unique advantages of CD photography."
Compact Size for Go-Anywhere CD Photography
The MVC-CD350 will soon be the most compact CD Mavica camera available. Consumers will enjoy the capacity and instant archiving of CD photography in the size of a typical 35mm film camera. The new camera sports a 3.2 megapixel imager, 3X optical zoom lens and Sony's new Smart Zoom - all of which help to easily frame shots for higher quality pictures.Though simple enough for a novice, the MVC-CD350 model includes advanced Multi-point Auto Focus and Multi-pattern exposure systems to capture the shot properly the first time. The camera's new Auto Fill Flash function can even sense when a subject is in shadow and automatically fire the flash. Beyond still images, the MVC-CD350's new MPEG VX mode captures full frame video clips with audio - up to six minutes continuously on a 156MB CD-R/RW disc.
Advanced Technology to Capture Advanced ImagesOptimized for photo enthusiasts, the MVC-CD500 can capture extraordinary digital images. Highlighted by Sony's 5.0 megapixel Super HAD™ CCD imager, Carl Zeiss® Vario-Sonnar® lens with 3X optical zoom and direct-to-CD-R/RW sequential recording, this new model also features:
Manual Exposure Controls: Flexible exposure control is provided with aperture priority, shutter priority and manual exposure modes. For better command of motion and depth of field, Program Shift feature allows direct to various aperture/shutter speed combinations from within the auto mode
Five-area Multi-Point Auto Focus: The camera evaluates five separate areas of the frame and intelligently focuses on the subject, displaying the selected focus point, or the user can choose any of the five points for manual control.
Continuous Auto Focus: With Single, Monitoring and Continuous AF modes, the photographer can optimize focusing to the situation - especially useful for fast capturing action.
Multi-Pattern Measuring: Independently meters the light in 49 points of the frame to establish the optimum exposure, even when highlight and shadow are not centered in the frame.Hot Shoe and ACC Terminal: Allows the user to connect Sony's HVL-F32X flash or remote controls with the ACC terminal, or synchronize other flash units or studio lighting with the Hot Shoe terminal.
Hologram AF™ Illuminator: Projects a laser pattern on the subject to artificially create contrast, even in low or no light.
FEATURES OF THE SONY MAVICA MVC-CD500
.1/1.8" 5.0 Megapixel Effective SuperHAD™ CCD Super HAD (HoleAccumulation Diode) CCD’sprovide excellent image qualityby allowing more light to pass to each pixel, increasing sensitivity and reducing noise.
Carl Zeiss® Vario-Sonnar® Lens Famous for sharpness & color accuracy, the Vario-Sonnar 3X Optical zoom lens features 7 elements in 8 groups with 2 aspheric elements. Its fast f2.0 aperture is great for low light shooting.
0 - 4.0 Smart Zoom (at VGA size)Smart Zoom intelligently uses the full CCD to let you zoom into the portion of interest by cropping the image size—thus avoiding the image degradation of Digital Zooms.
5 Area Multi-Point Auto Focus Evaluating 5 separate areas of the frame, Sony's Multi-Point AF system intelligently focuses on the subject and displays the selected focus point. Alternately, choose any of the 5 points for manual control.
Hologram AF™ Illuminator Projecting a Class 1 laser pattern, Hologram AF reads the contrast between the pattern’s edge and the subject for precise focus, even in low or no light.
Continuous Auto Focus To maintain accurate focus lock with fast moving subjects, Continuous AF keeps focusin
until the moment of exposure.Multi-Pattern Measuring Independently light-metering 49 points of the frame, Multi-Pattern Measuring establishes
the optimum exposure, even when highlight and shadow isn't centered in the frame.Recordable CD Media CD Mavica cameras shoot directly to 156MB CD-R/RW discs, so there's room for hundreds of images and movie clips. The optical disc also provides "instant archiving" — there's no need to transfer to the PC as with flash media.
Slow Shutter Noise Reduction During long Twilight mode exposures, Slow Shutter NR captures the scene, and then
the CCD noise pattern with a dark frame exposure. By subtracting the two, even long exposures can be clear14-Bit DXP A/D Conversion Sony’s 14-bit Digital EXtended Processor captures the range between highlight and shadow
with up to 16,384 values, for extended dynamic contrast and detailManual Exposure Controls Flexible Exposure control is provided with Aperture Priority, Shutter Priority and Manual Exposure modes. Program Shift lets you select aperture/shutter speed combinations for direct control of motion and depth of field, while still in Program AE mode.
Pre-Flash Metering With a momentary pre-flash, the camera illuminates the subject and sets exposure through the lens for great flash shots.
Auto Daylight Synchro Fill Flash Because the Multi-Pattern Measuring system determines the subject is backlit or in shadow, fill flash automatically fires to provide optimum exposure.
Dynamic Flash White Balance By evaluating the Pre-flash, white balance can be set to the color temperature of the
flash for greater color accuracy.5 Megapixel (2592 x 1944) Image Size With its high resolution CCD, the MVC-CD500 captures in 4 image sizes,
TIFF and Fine or Standard JPEG.Scene Selection Mode With 6 Scene Modes, camera parameters can be matched to the shooting conditions. Twilight, Twilight Portrait, Portrait, Landscape, Snow and Beach presets make great shots easy .
Multi-Burst Mode Captures 16 320 x 240 frames as part of a single 1280 x 960 image which plays back sequentially in the camera.
Selectable 1/7.5, 1/15, 1/30 second frame intervals provide convenient motion analysis.
MPEG Movie VX Mode Captures VGA (640x480) highframe rate (16 fps) audio/video clips with length limited only by the capacity of the media.
MPEG Movie Video Mail mode captures smaller files sizes suitable for email.
2.5" LCD Monitor Extra-large LCD provides excellent viewing and playback clarity, even outdoors. For eye-level viewing, add the optional DSAC-MVC eye-level finder.
Live Histogram Display The live histogram displays number of pixels at each luminosity making it easy to evaluate correct exposure.
Hot Shoe and ACC Terminal Connect Sony's HVL-F32X flash or Remote Controls with ACC terminal, or synchronize other flash units or studio lighting with the Hot Shoe terminal.
Rechargeable Infolithium® Battery Provides reliable, long-lasting power for continuous shooting, without "memory
effect". AC-L15 adaptor/ charger provides stable power for USB transfer.
S P E C I F I C AT I O N S MVC-CD500
Imaging Device: 1/1.8" 5.0 Megapixel Effective Super HAD™ CCD
Recording Media: 3" (8cm) CD-R/RW Optical Disc
Zoom: 3X Optical, 4X Smart Zoom (at VGA size), 12X Total
Filter Diameter: 52mm w/Adaptor
Focal Length: 7 - 21mm
35mm Equivalent: 34 - 102mm
Aperture: f2.0 - 2.5
Focus: 5 Area Multi-Point AF, Manually Selectable Point,
13 Step Manual Preset
Minimum Focus Distance: 19.7" (50 cm)
Macro Focus Distance: 1.6" (4 cm)
Shutter Speed: Auto: 1/30 – 1/1000 sec, Manual: 8 –1/1000 sec
Aperture Range: f2.0 – 8.0 13-step
Manual Exposure: ±2.0 EV, 1/3 EV Steps
Color LCD: 2.5" 123K Pixels Low Temperature Polysilicon TFT
Flash Modes: Auto/Forced On/Forced Off/Slow Synchro
Red-eye Reduction: On/Off
Flash Effective Range: 1.3 – 16.4 ft (0.5– 5.0m)
White Balance: Auto, Daylight, Cloudy, Fluorescent,
Incandescent, Flash. Manual
Picture Effects: Black & White, Solarize, Sepia, Negative Art
ISO: Auto, 100, 200, 400
Scene Modes: Twilight, Twilight Portrait, Portrait, Landscape,
Beach, Snow
Self Timer: Yes, 10 Seconds
Video Output: Yes NTSC/PAL Selectable
Still Image Modes: JPEG (Fine/Std.),TIFF, Burst, Auto
Bracketing, Email, Voice Memo
MPEG Movie Modes:
MPEG VX (640x480, 16fps, with audio)
MPEG Video Mail (160x112, 8 fps with audio)
Clip Motion: Normal (160x120), Mobile (80x72)
Microphone/Speaker: Yes/Yes
USB Terminal: Yes, Supports USB 2.0
Battery Type/Capacity: InfoLithium® NP-FM50 1180 mAh Rated
Supplied Software: Pixela™ Image Mixer Software for Sony v1.5,
USB Driver SPVD-010
OS Compatibility: Microsoft® Windows® 98/98SE/Me/2000
Professional/XP Home/Pro; Macintosh® OS 10.1/10.2A D D I T I O N A L F E AT U R E S
3 Shot Burst Mode
3 Shot Auto Exposure Bracketing
Adjustable Color
Saturation/Contrast
Clear Color/Clear Luminance NR
Spot Auto Focus
MPEG1 Cue, Review
3:2 Aspect Ratio Mode
Video Output (PAL/NTSC Selectable)
4 Mode In-Camera Picture Effects
5 Step Manual Preset Focus
Dimensions (W/H/D): 5 7/16" x 3 3/4" x 4" (138.5 x 95.7 x 103.1mm)
Weight: 1 lb 6 oz (606g) (w/Battery, CD-R/RW, Strap)Supplied Accessories: NP-FM50 InfoLithium® Rechargeable
Battery, AC-L15 AC Adaptor/In-camera Charger, A/V and
USB Cables, Shoulder Strap, Lens Cap, MCR-156A CD-R
Media, MCRW-156A CD-RW Media; Software CD-ROM
O P T I O N A L A C C E S S O R I E SDSAC-MVC Clip-on Eye-level Finder/Magnifier
ACC-MVCD2 Starter Kit (LCS-MVC4,
NP-FM50, MCRW-156A x3)
ACC-FMV50S Stamina Value Kit
(LCS-VA3, NP-FM50)
NP-FM50 InfoLithium® Battery
AC-SQ950D AC/DC AC Adaptor/QuickCharger
LCS-MVCA Deluxe Soft Carrying Case
HVL-F32X External Auto-Programmable Flash
HVL-F1000 External Flash
VAD-S70 Conversion Lens Adaptor Ring
VCL-DEH07V Hi-grade Wide Angle Conversion Lens
VCL-DEH17V Hi-grade Telephoto Conversion Lens
VF-52CPKS Polarizing Filter Kit
VF-R52K Neutral Density Filter Kit
MCR-156A 8cm (3") CD-R Media
5MCR-156A 8cm (3") CD-R Media
10MCR-156A 8cm (3") CD-R Media
MCRW-156A 8cm (3") CD-RW media
3MCRW-156A 8cm (3") CD-RWMedia
VMC-14UMB Replacement USBCable
RM-VD1 Multi-Function Wired Remote Control
VCT-D680RM Remote Control Tripod
VCT-R640 Lightweight Tripod
VCT-MTK Travel Tripod
Image Size JPEG Fine JPEG Standard TIFF
2592x1944 (5MP) 51 95 7
2560x1728 (3:2) 51 95 8
2048x1536 (3MP) 81 145 7
1280x960 (1MP) 194 345 8
640x480 (VGA) 655 1284 8Still Image Mode
8cm (3") CD-R/RW Disc (156 MB)
VX Mode Mail Mode
8cm (3) 156 MB CD-R/RW Disc (640 x 480) (160 x 112)
5 min 54 sec 91 min 34 sec
MPEG MOVIE MODE
Maximum Recording Time (minutes/seconds)
BATTERY LIFE (Approx)
Battery Recording-# Shots* Recording-Minutes* Viewing**
Fully Charged LCD On LCD On No. Images/Batt. Life
NP-FM50 220 110 min*Under Average Conditions: Normal Mode (JPEG), Picture quality Fine; Shooting each image at 30 second intervals;
Zoom is alternated from Wide to Telephoto ends; Flash operated every other shot; Power is turned on/off after every 10 shots; Actual results may vary on conditions of use.**Viewing single images consecutively, at about 3 second interval.
Sony Mavica MVC-CD350
S P E C I F I C AT I O N S MVC-CD350
Imaging Device: 1/2.7" 3.2 Megapixel Effective Super HAD™ CCD
Recording Media: 3" (8cm) CD-R/RW Optical Disc
Zoom: 3X Optical, 3.2X Smart Zoom (at VGA size), 9.6X Total
Filter Diameter: 37mm
Focal Length: 6.4 - 19.2mm
35mm Equivalent: 41 - 123mm
Aperture: f3.8 - 3.9
Focus: 3 Area Multi-Point AF, 5 Step Manual Preset
Minimum Focus Distance: 19.7" (50 cm)
Macro Focus Distance: 3.9" (10 cm)
Shutter Speed: Auto, 1/30 – 1/1000 sec, Twilight 1 sec – 1/1000
Manual Exposure: ±2.0 EV, 1/3 EV Steps
Color LCD: 2.5" 123K Pixels Low Temperature Polysilicon TFT
Flash Modes: Auto/Forced On/Forced Off/Slow Synchro
Red-Eye Reduction: On/Off
Flash Effective Range: 1.6 – 8.2 ft (0.5 – 2.5m)
White Balance: Auto, Daylight, Cloudy, Fluorescent,
Incandescent, Flash
Picture Effects: Black & White, Solarize, Sepia, Negative Art
ISO: Auto, 100, 200, 400
Scene Modes: Twilight, Twilight Portrait, Landscape, Beach,
Snow, Fireworks, Fast Shutter
Self Timer: Yes, 10 Seconds
Video Output: Yes NTSC/PAL Selectable
Still Image Modes: JPEG (Fine/Std.), TIFF, Burst, Email, Voice Memo
MPEG Movie Modes:
MPEG VX (640x480, 16fps, with audio)
MPEG Video Mail (160x112, 8 fps with audio)
Clip Motion: Normal (160x120), Mobile (80x72)
Microphone/Speaker: Yes/Yes
USB Terminal: Yes, Supports USB 2.0
Battery Type/Capacity: InfoLithium® NP-FM50 1180 mAh Rated
Supplied Software: Pixela™ Image Mixer Software for Sony v1.5,
USB Driver SPVD-010
OS Compatibility: Microsoft® Windows® 98/98SE/Me/2000
Professional/XP Home/Pro;
Macintosh® OS 10.1/10.2
A D D I T I O N A L F E AT U R E S2 Shot Burst Mode
Adjustable Color
Saturation/Contrast
Clear Color/Clear Luminance NR
MPEG1 Cue, Review
3:2 Aspect Ratio Mode
Video Output (PAL/NTSC Selectable)
4 Mode In-Camera Picture Effects
5 Step Manual Preset Focus
Supplied Accessories: NP-FM50 InfoLithium® Rechargeable
Battery, AC-L15 AC Adaptor/In-camera Charger, A/V and
USB Cables, Shoulder Strap, Lens Cap, MCR-156A CD-R
Media, MCRW-156A CD-RW Media; Software CD-ROM
Dimensions (W/H/D): 5 3/16" x 3 5/8" x 2 7/8" (131.7 x 92.3 x 73.8mm)
Weight: 1 lb 2 oz (522g) (w/Battery, CD-R/RW, Strap)O P T I O N A L A C C E S S O R I E S
DSAC-MVC Clip-on Eye-level Finder/Magnifier
ACC-MVCD2 Starter Kit (LCS-MVC4,
NP-FM50, MCRW-156A x3)
ACC-FMV50S Stamina Value Kit
(LCS-VA3, NP-FM50)
NP-FM50 InfoLithium® Battery
AC-SQ950D AC/DC AC Adaptor/Quick Charger
LCS-MVCA Deluxe Soft Carrying Case
VCL-HG0737X Hi-grade Wide Angle Conversion Lens
VCL-HG1737X Hi-grade Telephoto Conversion Lens
VF-37CPKS Polarizing Filter Kit
VF-37NK Neutral Density Filter Kit
MCR-156A 8cm (3") CD-R Media
5MCR-156A 8cm (3") CD-R Media (5 pk)
10MCR-156A 8cm (3") CD-R Media (10 pk)
MCRW-156A 8cm (3") CD-RW Media
3MCRW-156A 8cm (3") CD-RW Media (3 pk)
VMC-14UMB Replacement USB Cable
VCT-MTK Travel Tripod
VCT-R640 Lightweight Tripod
Image Size JPEG Fine JPEG Standard TIFF
2048x1536 (3MP) 81 145 11
2048x1360 (3:2) 81 145 13
1632x1224 (2MP) 131 234 12
1280x960 (1MP) 194 345 12
640x480 (VGA) 655 1284 13
Still Image Mode
8cm (3") CD-R/RW Disc (156 MB)
MPEG MOVIE MODE
Maximum Recording Time (minutes/seconds)BATTERY LIFE (Approx)
Battery Recording-# Shots* Recording-Minutes* Viewing**
Fully Charged LCD On LCD On No. Images/Batt. Life
NP-FM50 270 135 min*Under Average Conditions: Normal Mode (JPEG), Picture quality Fine; Shooting each image at 30 second intervals; Zoom is alternated from Wide to Telephoto ends; Flash operated every other shot; Power is turned on/off after every 10 shots; Actual results may vary on conditions of use.
**Viewing single images consecutively, at about 3 second interval. VX Mode Mail Mode 8cm (3") 156MB CD-R-RW Disc (640 x 480) (160 x 112) 5 min 54 sec 91 min 34 sec
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